Art Direction
Spatial Design
Illustration
Visual Design
Visual Identity
Guidelines & Styleguides
Motion & Interaction
Social
Messaging Frameworks
Digital & Printed Collateral
360 Campaign Marketing
Iconography

Elsewhere

Failed herbivore. Art museum gift shop addict. Collector of seasonally camp coffee mugs. Painter. P/T philosopher. Fan of Architecture Digest. Music nerd. Cornetto enthusiast. Chef to one. Purveyor of unsolicited book recco's. Chaotic Good, but I don't D&D.

Past Work

Dell
US AirForce
Lyft
Expedia
Brooks running
SouthWest Airlines
Silicon Valley Bank (svb)
US Space force
Zales
Indeed

and more

Strategy

Strategy

Strategy

Capabilities

Creative Direction
Roadmapping
Hueristic Analysis
Competitive Benchmarking
Quantitative/Qualitative Evaluation
Experience Optimization
Lifecycle Analysis

Creative Direction
Roadmapping
Hueristic Analysis
Competitive Benchmarking
Quantitative/Qualitative Evaluation
Experience Optimization
Lifecycle Analysis

Creative Direction
Roadmapping
Hueristic Analysis
Competitive Benchmarking
Quantitative/Qualitative Evaluation
Experience Optimization
Lifecycle Analysis

Product

Product

Product

Product Design
UX Design
UI Design
Systems Design
Prototyping
web design

Information Architecture
user centered design
Journey Mapping
User Research & Testing

Product Design
UX Design
UI Design
Systems Design
Prototyping
web design

Information Architecture
user centered design
Journey Mapping
User Research & Testing

Product Design
UX Design
UI Design
Systems Design
Prototyping
web design

Information Architecture
user centered design
Journey Mapping
User Research & Testing

Brand

Brand

Brand

Visual Identity

motion

Activation

Positioning

Tone of Voice

naming

Campaign

Social

illustration

Art Direction


Visual Identity

motion

Activation

Positioning

Tone of Voice

naming

Campaign

Social

illustration

Art Direction


Visual Identity

motion

Activation

Positioning

Tone of Voice

naming

Campaign

Social

illustration

Art Direction


Capabilities

Giovanni is a multi-disciplinary designer, creative director and artist specializing in building products, evolving brands and leading innovation. He believes great design combines vision with purpose by weaving insights into experiences that truly connect with people in meaningful ways.

Giovanni is a multi-disciplinary designer, creative director and artist specializing in building products, evolving brands and leading innovation. He believes great design combines vision with purpose by weaving insights into experiences that truly connect with people in meaningful ways.

Giovanni is a multi-disciplinary designer, creative director and artist specializing in building products, evolving brands and leading innovation. He believes great design combines vision with purpose by weaving insights into experiences that truly connect with people in meaningful ways.

He was previously Director of UX at SVB (Silicon Valley Bank). As part of the innovation org he grew a design team from 0-6, launching brands, crafting design systems and innovating web and app experiences for startups and enterprise founders.


Before that he was the design lead for the global brand team at Vrbo crafting the story of family travel for millions of users.

Presently he's a Creative Director for GSD&M bringing things to life in style across multiple brands in tech, consumer and health.

He was previously Director of UX at SVB (Silicon Valley Bank). As part of the innovation org he grew a design team from 0-6, launching brands, crafting design systems and innovating web and app experiences for startups and enterprise founders.


Before that he was the design lead for the global brand team at Vrbo crafting the story of family travel for millions of users.

Presently he's a Creative Director for GSD&M bringing things to life in style across multiple brands in tech, consumer and health.

Elsewhere

Failed herbivore. Art museum gift shop addict. Collector of seasonally camp coffee mugs. Painter. P/T philosopher. Fan of Architecture Digest. Music nerd. Cornetto enthusiast. Chef to one. Purveyor of unsolicited book recco's. Chaotic Good, but I don't D&D.

Past Work

Dell
US AirForce
Lyft
Expedia
Brooks running
SouthWest Airlines
Silicon Valley Bank (svb)
US Space force
Zales
Indeed

and more

Verticals

Tech
Arts & Culture
Entertainment
Music
Web 3

Stack

Figma
Framer
Miro
Adobe CC
Maze
A #000 Fabriano,
Troika Pencil
Ethiopian Coffee