
Art Direction
Spatial Design
Illustration
Visual Design
Visual Identity
Guidelines & Styleguides
Motion & Interaction
Social
Messaging Frameworks
Digital & Printed Collateral
360 Campaign Marketing
Iconography

Elsewhere
Failed herbivore. Art museum gift shop addict. Collector of seasonally camp coffee mugs. Painter. P/T philosopher. Fan of Architecture Digest. Music nerd. Cornetto enthusiast. Chef to one. Purveyor of unsolicited book recco's. Chaotic Good, but I don't D&D.
Past Work
Dell
US AirForce
Lyft
Expedia
Brooks running
SouthWest Airlines
Silicon Valley Bank (svb)
US Space force
Zales
Indeed
and more

Strategy
Strategy
Strategy
Capabilities
Creative Direction
Roadmapping
Hueristic Analysis
Competitive Benchmarking
Quantitative/Qualitative Evaluation
Experience Optimization
Lifecycle Analysis
Creative Direction
Roadmapping
Hueristic Analysis
Competitive Benchmarking
Quantitative/Qualitative Evaluation
Experience Optimization
Lifecycle Analysis
Creative Direction
Roadmapping
Hueristic Analysis
Competitive Benchmarking
Quantitative/Qualitative Evaluation
Experience Optimization
Lifecycle Analysis
Product
Product
Product
Product Design
UX Design
UI Design
Systems Design
Prototyping
web design
Information Architecture
user centered design
Journey Mapping
User Research & Testing
Product Design
UX Design
UI Design
Systems Design
Prototyping
web design
Information Architecture
user centered design
Journey Mapping
User Research & Testing
Product Design
UX Design
UI Design
Systems Design
Prototyping
web design
Information Architecture
user centered design
Journey Mapping
User Research & Testing
Brand
Brand
Brand
Visual Identity
motion
Activation
Positioning
Tone of Voice
naming
Campaign
Social
illustration
Art Direction
Visual Identity
motion
Activation
Positioning
Tone of Voice
naming
Campaign
Social
illustration
Art Direction
Visual Identity
motion
Activation
Positioning
Tone of Voice
naming
Campaign
Social
illustration
Art Direction
Capabilities


Giovanni is a multi-disciplinary designer, creative director and artist specializing in building products, evolving brands and leading innovation. He believes great design combines vision with purpose by weaving insights into experiences that truly connect with people in meaningful ways.
Giovanni is a multi-disciplinary designer, creative director and artist specializing in building products, evolving brands and leading innovation. He believes great design combines vision with purpose by weaving insights into experiences that truly connect with people in meaningful ways.
Giovanni is a multi-disciplinary designer, creative director and artist specializing in building products, evolving brands and leading innovation. He believes great design combines vision with purpose by weaving insights into experiences that truly connect with people in meaningful ways.


He was previously Director of UX at SVB (Silicon Valley Bank). As part of the innovation org he grew a design team from 0-6, launching brands, crafting design systems and innovating web and app experiences for startups and enterprise founders.
Before that he was the design lead for the global brand team at Vrbo crafting the story of family travel for millions of users.
Presently he's a Creative Director for GSD&M bringing things to life in style across multiple brands in tech, consumer and health.
He was previously Director of UX at SVB (Silicon Valley Bank). As part of the innovation org he grew a design team from 0-6, launching brands, crafting design systems and innovating web and app experiences for startups and enterprise founders.
Before that he was the design lead for the global brand team at Vrbo crafting the story of family travel for millions of users.
Presently he's a Creative Director for GSD&M bringing things to life in style across multiple brands in tech, consumer and health.
Elsewhere
Failed herbivore. Art museum gift shop addict. Collector of seasonally camp coffee mugs. Painter. P/T philosopher. Fan of Architecture Digest. Music nerd. Cornetto enthusiast. Chef to one. Purveyor of unsolicited book recco's. Chaotic Good, but I don't D&D.
Past Work
Dell
US AirForce
Lyft
Expedia
Brooks running
SouthWest Airlines
Silicon Valley Bank (svb)
US Space force
Zales
Indeed
and more
Verticals
Tech
Arts & Culture
Entertainment
Music
Web 3
Stack
Figma
Framer
Miro
Adobe CC
Maze
A #000 Fabriano,
Troika Pencil
Ethiopian Coffee


