COLOPHON

Role

creative Director & Design Lead

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DELIVERABLES

Brand Guidelines, Brand Identity, Website, Iconography, Illustration, Key Art, Product Dashboard, SWAG, Social Content, Emails.

SOG

Site

SOG

Site

SOG

Site

Getting the design

foundations right

Bringing the site to life was progressive journey. From a Beta version to a launch version there were many iterations, A/B tests and evolutions to help position the brand in-market and activate the brand story.

Cosmic swag

It was important to capture the relationship that data and development have by including the core brand patterns where things were typically more static such as badging, swag or physical promotion. This kept the core product offering tied to a sense of futurism and movement.

It was important to capture the relationship that data and development have by including the core brand patterns where things were typically more static such as badging, swag or physical promotion. This kept the core product offering tied to a sense of futurism and movement.

Key art helped create a world around core offerings

By establishing a cleaner visual style for the primary brand illustrations, iconography and core assets the key art blended tertiary palettes bringing a level of complexity and depth to distinguish itself from the lighter functional aesthetic of the core illustration styles.

Making a visual language through illustration

With a retro-inspired space theme, the visual language helped bring dense and technical topics to life with engaging narratives and friendly visual tone.

Mascot's have their special place in the landscape of brands ( e.g. Duolingo). By pulling in the thematic elements of the brand narrative and its core personality traits it made sense to design a friendly mascot to help users navigate complex workflows, features or sticking points throughout the product journey, we named him "Grid Bot".

Getting the design

foundations right

By creating 0-1 brand, the creative foundations to bring SOG's core offerings, product and site to life became scalable and adaptable. A comprehensive visual language was created for cross channel marketing including guidelines, brand identity, site and product UX/UI along with illustrations and brand colllateral.

System On Grid

System On Grid

Designing a dev-friendly brand for a cloud service platform

overview

overview

System on Grid

System on Grid

The web services space can be pretty dense even for technical people so it was important to create a brand with a visual language that felt light, familiar and easy to use. SOG helps developers spin up virtual machines allowing teams to easily manage resources and environments to experiment, test or deploy apps.

The web services space can be pretty dense even for technical people so it was important to create a brand with a visual language that felt light, familiar and easy to use. SOG helps developers spin up virtual machines allowing teams to easily manage resources and environments to experiment, test or deploy apps.