COLOPHON
Role
Brand design lead
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team
Vrbo's Internal Agency
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DELIVERABLES
Brand Guidelines, Websites, Multi-Channel advertising, Iconography, brand Photography, Brand Collateral, motion Framework, Regionalized Content, Illustration, Email Journeys, Brand Assets
Go-to-market across platform, people, places and spaces
A historically disjointed visual identity stifled much of the site's old content, brand voice, and UX. With a newly defined visual ID, brand positioning and collateral we wanted to ensure brand continuity would flow across our double-sided platform (Host and Guest experiences).
From local pre press to global press coverage
Brand & Motion Guidelines
While the primary goal was to launch the Vrbo rebrand. A historically disjointed visual identity stifled much of the site's old content, brand voice, and UX. With a newly defined visual ID, brand positioning and collateral we wanted to ensure brand continuity would flow across channels and inside our double-sided platform (Host and Guest experiences).
Finding a home for illustrative stories
Vrbo's new brand language flowed into the website and product platform giving a strong sense of movement and color to the updated brand positioning.
I collaborated across our product organization to design a illustration style that would seamlessly fit into website, product and social channels.
A major rebrand for family travel
By working collaboratively with product, engineering, social + PR and brand strategy partners we delivered a comprehensive brand language. Creating a robust system that led to increased scalability while delivering a cohesive brand in multiple markets across the US and APAC & EMEA.
Modernizing a travel platform, brand and product experience
